In 2025, Melody Academy, the fastest-growing private music education chain in the Middle East with 63 branches across Saudi Arabia and the UAE, embarked on an ambitious three-year expansion plan. They needed a reliable manufacturing partner who could supply consistent, modern, and easy-to-maintain instruments suitable for both offline classrooms and hybrid online teaching environments.

After careful evaluation of several international suppliers, Melody Academy chose Tonetop as their exclusive OEM partner for digital pianos and percussion instruments.

Tonetop delivered a large-scale customized solution including:

• Portables Series Digital Pianos – 850 units of 88-key portable digital pianos with built-in high-capacity rechargeable batteries, Bluetooth MIDI, and simplified teaching interfaces designed specifically for classroom use.
• Student Percussion Series – 420 complete drum kits and 1,200 individual practice pads, featuring durable yet lightweight construction and noise-reduction designs ideal for urban teaching centers.
• Smart Teaching Accessories – Customized metronomes, tablet mounting systems, and pre-programmed USB sound libraries integrated with popular online music learning platforms.

To support Melody Academy’s hybrid teaching model, Tonetop developed special firmware that allows teachers to remotely monitor student practice sessions and adjust sound settings through a cloud-based system. All instruments underwent enhanced durability testing to withstand the high daily usage typical of intensive music training centers.

Results achieved: Within 14 months of the first delivery, Melody Academy successfully opened 21 new branches and increased total student enrollment by 64%. The Portables digital pianos were particularly praised for their portability, long battery life, and stable performance in both air-conditioned classrooms and outdoor events. The overall equipment failure rate remained below 0.6%, far lower than industry averages.

Ms. Fatima Al-Sayed, Founder and CEO of Melody Academy, stated: “Tonetop’s instruments have played a crucial role in our rapid expansion. Their deep understanding of educational needs, combined with flexible customization and rock-solid reliability, has allowed us to scale efficiently while maintaining teaching quality across all locations. They have become an indispensable partner in our journey to become the leading music education provider in the region.”

This partnership continues to grow, with plans to equip an additional 40 new academies by the end of 2027.